For more than 125 years, Cella Milano has been one of Italy's most iconic names in traditional wet shaving. Founded in 1899 in Milan, the company quickly earned a reputation among professional barbers for producing exceptionally high-quality shaving soaps using time-honored Italian soapmaking techniques. Their commitment to craftsmanship was recognized early with prestigious awards at the 1906 International Exhibition in Milan and for industrial excellence in 1908.

Today, Cella Milano continues to manufacture many of its products using the original artisanal production methods developed over a century ago. Their legendary "Extra Extra Purissima" shaving cream soap remains a favorite among wet shavers worldwide, celebrated for its rich, creamy lather, classic Italian almond fragrance, and outstanding performance. By blending tradition, quality ingredients, and generations of soapmaking expertise, Cella Milano continues to embody the heritage of authentic Italian grooming while serving both professional barbers and traditional wet shaving enthusiasts around the globe.